When the Cheyenne Botanic Gardens opened its doors in 2016, it needed a cohesive brand experience from website to walkway.

Partnering with lead graphic designers and UX experts, I developed the site's copy from the ground up, weaving botanical language throughout to create an immersive, lush digital experience.

The challenge was translating the sensory appeal of gardens into words—making visitors feel the atmosphere before they arrived while providing practical information that removed barriers to visiting.

The result was a unified brand voice rooted in nature that invited exploration both online and on-site.