Microsoft 365
“The Essential Guide to Bring Your Own PC” E-Book
Turned IT overwhelm into an opportunity by reframing BYOPC as the hybrid work solution decision-makers didn't know they needed
Microsoft needed to drive Windows 365 adoption by convincing business leaders that Bring Your Own PC wasn't a security nightmare, but a strategic advantage.
I collaborated with subject matter experts while developing this e-book to demystify BYOPC for decision-makers balancing employee flexibility, IT complexity, and budget constraints.
The challenge was positioning what felt like added risk as a best-of-both-worlds solution that empowers hybrid workers, simplifies procurement, and reduces costs.
By addressing these concerns head-on and building a clear business case, this e-book became a high-performing asset in the Windows 365 adoption funnel.
Role
Creative Concepting
Copywriting
Deliverables
E-Book

