Wyoming Department of Health, Quit Tobacco Program
“You Can” Public Health Campaign
Turned quitting barriers into an empowering rallying cry that drove program enrollment across Wyoming
Wyoming's Quit Tobacco Program needed to connect smokers with free cessation resources without shaming them.
I led creative concept development and copywriting to transform clinical program benefits (such as coaching, nicotine replacement therapy, and personalized quit plans) into chill but motivational messaging.
The "You Can" campaign emphasized the 10x success rate of joining the program versus going it alone, positioning 1-800-QUIT-NOW as the entry point to achievable, supported change rather than another failed solo attempt.
Role
Creative Concept Development
Copywriting
Deliverables
Newspaper Ads
Magazine Ads
Billboards
Point-of-Purchase Installments