Bloom Music Therapy
Brand Messaging & Website
Designed a web presence as bright and welcoming as the therapist herself, helping families discover how music therapy helps children bloom
Audrey Dykstra, a board-certified music therapist specializing in early childhood and developmental disabilities, needed a website that reflected her vibrant, person-centered approach.
She'd already earned her reputation as "glitter glue" for her ability to bring connection and joy to sessions with kids who are too often pushed aside—but her online presence didn't capture that warmth or the breadth of her expertise.
As copywriter and designer, I built a website around the central metaphor of blooming: helping children grow into their brightest, most authentic selves. The copy balanced professional credentials (MT-BC, Neurologic Music Therapist, SPU degree) with approachable, heartfelt language that made parents feel seen and welcomed.
The design reinforced the brand's energy and optimism while making it easy for families to learn about music therapy and book introductory calls. The result was a digital presence as caring and vibrant as Audrey herself.
Role
Creative Concepting
Brand Messaging
Copywriting
Deliverables
Website

